Young Writers Trust

Writing for the Masses

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February 2019

Technical & Recruitment Copywriter

Technical copywriter

Turning technical concepts into terrific copy

It’s one thing for a copywriter to sell the benefits of products like beer or even banks. Quite another when it comes to technology.

First it takes a writer who understands the products him or herself, and the significance of the features and benefits they offer. Often it’s no easy task. Yet without this process the ‘normal’ copywriting and communications skills can’t even come into play.

Technical & Recruitment Copywriter

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Advertising Copywriter

ATTENTION! Not to mention interest, desire and action

In this age of diverse marketing media, it’s easy to forget that there is still a role for the good old advertisement. Indeed, it can be the ideal flagship for your branding campaign, not to mention a highly effective way to generate response from a mass audience.

In both cases, however, copy is the key. Memorable headlines and short punchy copy deliver core messages and develop ideas. Long body copy, perhaps embodying concepts like NLP, holds readers so enthralled that they just have to pick up that phone.

Advertising Copywriter

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