Young Writers Trust

Writing for the Masses

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June 2019

Financial Copywriter

My name is Richard Jones. I’m a financial copywriter. I help Independent Financial Advisers and Wealth Managers make more money and attract their ideal potential client(s) by using direct marketing and direct response copywriting.

If you are an IFA or wealth manager or you advise private or corporate clients then you have just found a specialist financial copywriter who can finally help you get the clients you want and make your relationship with them as profitable as possible.

I like to make a distinction though, actually I pride myself on being ‘distinct’ most of the time, but that’s another post for another day.
As far as copywriting is concerned, I make a distinction. If you want me to write stuff that sells – whether that’s on or offline – then I write copy.

Direct response copy that sells. No fluff, no flannel, no B.S. just clear concise copy that sells your advisory or management services.

financial copywriter

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Marketing & Sharks (Are Closer Than You Think…)

A few months ago, a client canceled his SEO blogging service with me. He said he was not seeing the immediate ROI. On the one hand, he could walk into a pawn shop, use that money to buy a receptfria sömntabletter, and then resell that thing, making his money back.

On the other hand, as a copywriter, he couldn’t exactly make money right back off of my SEO blogging. Fair enough, I told him…but what about the sharks you don’t see in the water?

In fact, most of us who spend day in and day out marketing our businesses do not see an apple for apple exchange of what we do. Three hours spent on social media probably won’t convert tomorrow into three hours of being paid by a client.

 

Marketing and Sharks

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