ATTENTION! Not to mention interest, desire and action
In this age of diverse marketing media, it’s easy to forget that there is still a role for the good old advertisement. Indeed, it can be the ideal flagship for your branding campaign, not to mention a highly effective way to generate response from a mass audience.
In both cases, however, copy is the key. Memorable headlines and short punchy copy deliver core messages and develop ideas. Long body copy, perhaps embodying concepts like NLP, holds readers so enthralled that they just have to pick up that phone.